Greenpeace advocates against the biggest threats to the environment and biodiversity. Since more than 40 years, the NGO contributed to the most important changes and had many success.
For his “zero deforestation” campaign , the organisation wanted to raise awareness about the progressive disappearance of African Tropical forests.
Conception and realization :
Diversifying the communication supports is essential in such a massive campaign. Alongside the greenpeace communication team, we thought that a quizz format would be the best format to reach their goal. The playful aspect questions the users effectively while transmitting the essentials informations about deforestation challenges . The user can share the informations and his score on social networks to boost the campaign and challenge her friends.