Context : EDF is one of the world’s largest producer of electricity. For the company’s 70th birthday EDF’s teams wanted to create an interactive experience showcasing the company’s history, as well as current and future challenges.
Challenge : to encapsulate EDF’s past evolutions as well as the challenges the company faces now, all in a format that would provide an engaging user experience and show EDF’s innovative spirit.
Solution : an interactive stroll through different rooms of a home, each showcasing an era ranging from 1950 until today. Using RacontR’s interactive potential, we conceived a project that encourages user’s engagement while expanding awareness of the brand’s values and constant innovations.