Enedis (formely called ERDF) has the largest fleet of vehicles in France.
Despite its easily recognizable presence throughout the territory, the fleet of vehicles and its various fields of intervention are not clearly identified or understood. What are they doing ? How do they operate ? Who do they operate for ?
In other words, on this project Enedis’ main concern was brand awareness when most often the brand’s communication remains focused on crisis communication (accident, bad weather, network dysfunction…).
The project allows for better identification of each vehicle and a clearer understanding of their function. Enedis uses this focus on their fleet to create an opportunity for deeper brand awareness through all related activities.