ENEDIS

Enedis (formely called ERDF) has the largest fleet of vehicles in France.

Despite its easily recognizable presence throughout the territory, the fleet of vehicles and its various fields of intervention are not clearly identified or understood. What are they doing ? How do they operate ? Who do they operate for ?

In other words, on this project Enedis’ main concern was brand awareness when most often the brand’s communication remains focused on crisis communication  (accident, bad weather, network dysfunction…).

The project allows for better identification of each vehicle and a clearer understanding of their function. Enedis uses this focus on their fleet to create an opportunity for deeper brand awareness through all related activities.

To meet this need for brand recognition, RacontR chose to illustrate the vehicles and activities of Enedis with a fun and interactive animation.

The project highlights their vehicle categories and the geographical context (urban, countryside) as well as specific areas of action for each vehicle through illustrations and pop-ins.

Designed to be both accessible and educational, the animation allows any user to learn about vehicles (via data sheets and areas of intervention) and their associated field of action. Thanks to many interaction points and information delivered in the form of pop-ins created by RacontR, the project reaches a very high engagement rate with an average time on page of more than 6 minutes.